“It’s my life! I can say and post whatever i want!” or can you? Let us investigate…
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– Are you sure you’re gonna say that? –
There are millions of communications sent via social media everyday. There’s also a temptation which makes you want to post anything under the sun and share it with your friends. The question is, how would you know what you’re posting does not cross a certain line and affect you in future?
This brings me back to topic 3 where i found out that more recruiters are going online to source for talent. Another reminder to clean up your social media accounts the best you can as you do not want “zombie content” to come back and haunt you.
So how would you know if you have really crossed the line when you post something? Under section 127 of the Communications Act 2003 and section 1 of the Malicious Communications Act 1988, they state:
By relating to these guidelines, i presume you pretty much got a rough idea on what not to post. Some examples that you should AVOID posting online:
1. Racist remarks – These are always offensive and may cost you your job. An example would be the case of Justine Sacco who was sacked as communications director of the New York-based internet empire InterActiveCorp for posting this insensitive tweet:
2. Sexist remarks – Such remarks do not get you anywhere, it is plain offensive and indecent. Two firefighters learned it the hard way and were dismissed from their jobs. Always ask yourself: “How would you like if that same comment was made on one of your family members?”
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– FREEDOM! –
“Freedom of speech” does not mean you can post anything! So what is unethical behavior? According to Jay Shepherd, author of the book Firing at Will: A Manager’s Guide, he summarizes it with one sentence.
Dr. Patricia J. Harned, president of the Ethics Resource Center(ERC) adds on that the perception of ethics are influenced by many things. It could be said that its in the values which we learnt as children. Another aspect could be the influence of people that come along the way in our lives that changes the view on what is right and wrong.
As marketers in future, we should consider the kind of message we convey across to consumers. A “spicy and saucy” comment originally intended to promote your product/service might result in dire consequences if it’s found to be unethical. In conjunction with the video below, here are some guidelines you can follow for social media marketing. ENJOY! 🙂
 Jörgen Sundberg (n.d.) – To Post or Not to Post on Social Media? [INFOGRAPHIC]
 theguardian.com (2013) – Justine Sacco, PR executive fired over racist tweet, ‘ashamed’
 news.nationalpost.com (2013) – Two Toronto firefighters terminated over ‘unacceptable’ sexist tweets, third reportedly fired over Facebook post
 Sharlyn Lauby (2012) – Ethics and Social Media: Where Should You Draw The Line?
theundercoverrecruiter.com – http://theundercoverrecruiter.com/job-seeker-not-post-social-media/
Communications Act 2003 – http://www.legislation.gov.uk/ukpga/2003/21/section/127
Malicious Communications Act 1988 – http://www.legislation.gov.uk/ukpga/1988/27/section/1
Creatuity Corp. (2014) – Social Media Marketing Guidelines