Opening new worlds

– 开 –

As a country begins to modernize and develop,  the infrastructure and landscape changes. But how much does modernization take away? Will we just simply forget about our culture and identity altogether?


Source: ladyironchef

Above is an image of inside a wet market in Singapore, there are countless stores inside that sell fresh produce daily ranging from vegetables to meat. Usually, there is also a hawker centre located in such markets that serve dishes like prawn noodles, carrot cake and bean curd. Slowly bit by bit, such places are disappearing with the introduction of supermarkets where there is little to no human interaction with the store owner. This is an entire generation that could very well go extinct in the next 10 to 20 years.
I grew up around such areas and used to remember my grandmother bringing me out to buy groceries in the morning when i was young. It was lively whereby store owners can be seen chatting with customers and neighbours greeting one another. The community spirit that existed there is something that i would never forget. The wet markets also existed as meeting places for people living in the vicinity.
Pardon my amateurish 360 video but i promise it will get better in the future. The video showcases the surroundings of the wet market and how it is positioned in the centre acting as the meeting spot for many. I took this video during the hungry ghost festival or “7th month” thus you can hear the music playing in the background.


Even though it is inevitable that such traditional places are slowly fading away due to modernization, it is important to note that Singapore has much more to offer than Marina Bay Sands or Sentosa Cove.
With virtual reality, memories of these places can now be brought to life and there is so much more to it than just a 360 video. Not only does VR provide for maximum immersion, it also allows users to relive that moment and allows people to visually or “physically” walk and explore the area.
The wet market is just one of the many traditions that exists here in Singapore and what i would like to encourage readers is to not forget the places that build up your identity.

A world without PokémonGO ?


The latest augmented reality game, PokémonGO has taken the world by storm. Ever since the game’s release on 6 July 2016, avid Pokémon fans from around the world has downloaded the game in hopes to catch every single Pokémon there is. Despite the game being only available in a few regions, this did not hinder fans from finding ways to have their hands on the game.

With this began a new era of gaming, children and even adults were stepping out of their homes to capture Pokémon. To some, it may seem like a childish affair; seeing grown men running around with their phone in hand and playing some mobile game. To others, it’s more of an adventure, going out to explore with friends and family even meeting [1]new people along the way. People are going outside exploring and discovering hidden treasures around their neighbourhood.




To me, PokémonGO is just like other online games which have brought many people together, be it a child or an adult coming from different parts of the world and from all walks of life. I used to remember playing an online game whereby people would form a group together to venture into dungeons or simply train together. There was an instance where i had a buddy who helped me for a certain quest despite it being in the early hours of the morning at his end. Moments like this tell me something; that people are willing to help others even in the virtual world. Simple acts like this show that the world is still filled with good despite all the negativity that is going on.

“Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god.”

– Aristotle

Be it in a virtual world or an augmented reality game, people are coming together one way or another. All these are just different platforms to engage people and if everyone can be as kind and helpful as they are playing these games, wouldn’t that change the world a bit more?


If these games can already appeal to the masses, then spreading a [2]message across wouldn’t be much of a problem. Developers could tap onto this and literally change the world for the better. This can be done through different mediums like virtual or augmented reality and the most crucial part of it all is how the story is told that captivates audiences.

200 (1)


So could gaming be the answer to bringing about more positive change to the world?






Pokémon Go is doing a lot of good, here are 3 surprising ways



A Final reflection

– Start –

This module gave me great insight on how social media can play a big role in our lives. Before this module began, i didn’t have a proper Linkedin account,(more like i didn’t even use it at ALL) i also thought twitter was primarily for tweeting about the little things you do in life and didn’t really see the true power of social media. And.. wordpress? What is that?

In my about page, i mentioned that i consider myself a “cave-man” to social media platforms. Currently, i would say i’m a digital “explorer” and slowly grasping onto the concepts of how today’s digital age works.

The following is a reflection of my self-test


I’m contented with my score as i hit my target of an average 3 points per factor 🙂

. . .

– Transformation –

After the module, I began to hone my digital skills and work on my online professional presence. I have taken into account what i learnt in the module to have consistency on my online identities. (For example, profile picture!)

Here’s my Linkedin profile.


As you can see, I still have a long to go in updating my profile and to develop my online professional identity. As a student, since i do not have much working experience, i decided to create a Powtoon video to capture various highlights of my life so as to complement my profile. 🙂

The video has also been “linked” to my Linkedin. From here, i hope to include more information as i move on in life and use this as my online resume.

Video proof.png

This module has broaden my views on how i can use twitter to source for information, engage with classmates and reminded me that the world is watching. The use of the twitter # is a powerful tool that can get you noticed from the other side of the world.

Danny Graham (FAKE)

P.S. We have no Danny Graham in our class…


This is Danny Graham


Engaging with classmates

I have followed professional twitter accounts like Social Media Today which shares very interesting views on social networking and social media and hope to gain more insights from such professional twitter accounts in future.


Retweeting valuable information to classmates

I also ventured into Pathbrite and created my own portfolio to further improve my online presence as well as my professional identity.


I made my portfolio such that it links to my other accounts and hope to improve on it along the way by including any future digital identities/projects.

. . .

– Ending –

I must remember that i leave digital footprints when i go online and be careful of what i post if not i will end up like Justine Sacco.

I have to know that these online profiles represent me. What i do on these profiles need to be ethical. As what i mentioned in topic 4, freedom of speech does not mean i can post anything! As marketers in future, we should consider the kind of message we convey across to consumers.

This module also taught me about having an authentic online identity and i feel that having a fine mixture between my personal and professional identities can help achieve that. Therefore, I invite you to follow me on social media. 🙂










To end this note, here is a video which i have done with Nicole & Nicholas. Enjoy~! 🙂

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  • Lisa
  • Sarah
  • Nicholas


References: (2015) – How One Stupid Tweet Blew Up Justine Sacco’s Life [Accessed 20 November 2015]

WordPress, about page – [Accessed 20 November 2015]

Youtube Powtoons video, Final Post – [Accessed 20 November 2015]

Youtube video, Living & Working on the Web – [Accessed 20 November 2015]

Twitter Account, Danny Graham – [Accessed 20 November 2015]

Twitter Account, Social Media Today – [Accessed 20 November 2015]

Instagram Account, imkaizy – [Accessed 20 November 2015]

Facebook Account, YeoKaiYuan – [Accessed 20 November 2015]

Twitter Account, kyUOSMS – [Accessed 20 November 2015]

Linkedin Account, YeoKaiYuan – [Accessed 20 November 2015]

Pathbrite Account, YeoKaiYuan – [Accessed 20 November 2015]


Le Finale Chapter



. . .

– The last –

After reading Patrick‘s post, what intrigued me was informal learning. I agree with him to a certain extent that Open Access(OA) has enhanced the effectiveness of an individual’s informal learning process. People are able to access information online via websites like Youtube or Google to help in their learning. According to Jay cross’ model, it has stated that 80% of workplace learning is informal while 20% is formal.[1] However, there has been challenges with the recognition of informal learning.[2]



To add-on, as what i mentioned in my post, there may be hoax publications[3] and those who access OA content have to “take with a pinch of salt” on the information they gathered.

Reading through Jun Ning‘s post regarding how marketers should grasp the opportunity of including advertisements for OA content publishers got me thinking about adblockers. As the name suggests, it blocks advertisements so you don’t see them as you browse through the internet. However, considering that advertisements lie at the heart of the Internet business model, this will ultimately effect publishers of OA content. When they are unable to generate revenue to upkeep their publications, they may shift to pay-to-view content.[4]


Source: (You may click on the image to find out more!)

An alternative for marketers are social media influencers. It’s a more sustainable solution because of the engagement that they create. Consumers also prefer user-generated content and followers look to the influencers as ‘tastemakers‘ within their specific interest area.[5]

There are many ways people see OA. As a student, it definitely benefited me a lot by providing me with free access to articles and resources to help in my studies. As what Yixin stated on her post, students have low disposable income and that doesn’t help when articles require a fee to be looked at.

Looking on the bright side, one of the perks of OA is having a great laugh to videos like this… Enjoy! 🙂 (WARNING! VULGARITIES)

(330 words)

. . .

– Comments –

View my comments here on Patrick‘s blog and Jun Ning‘s blog.


[1] Stef Scott (2015) –

[2] Paul Hager (1998) – Recognition of informal learning: challenges and issues, Journal of Vocational Education & Training, 50:4, 521-535

[3] (2014) – Bogus Journal Accepts Profanity-Laced Anti-Spam Paper

[4] Poonkulali Thangavelu (2015) – Are Adblockers Changing Internet Business Models?

[5] Alex Ditty (2015) – How Smart Marketers Are Solving the Ad Blocking Dilemma

Kristi Moe (2008) – tastemaker definition

Image References: –

Paul Hager (1998) – Recognition of informal learning: challenges and issues, Journal of Vocational Education & Training, 50:4, 521-535 (2014) – How Adblock could destroy the web as we know it #infographic

Video References:

shepsquared (2013) – YouTubers Respond to Mean Comments!

Open IT OPEN IT!!!



. . .

– Sincerely, a student… –

The pains of a student: Sourcing for information only to find out you need to pay for it. Buying the resource and finding out that it doesn’t contain the information you need.[1]



If open access(OA) was available, people would have access to information that could literally improve their lives. Farmers will be able to increase their crop yield and students would be able to obtain valuable information to help you with your studies.[2] Here’s a quote from Mark Zuckerberg, founder of Facebook.



If you’re into business, you might wonder… how can OA publishers make money if there is no paywall? There is no subscription fees and how can they cover the cost of publication? It might even discourage researchers from going OA! Worry not, OA helps to open the gates to a much wider audience. An increased number of readers may result in an increased number of citations for the author.[3]

When more people know about the author, it will lead to an increased viewership to your site. Remember when we talked about digital footprints? Everything you post, everything you do has commercial value to companies or someone.[4] Marketers especially love such information and can easily cater advertisements that interest you. It’s a trade-off at the expense of your own information. Here’s an example of an open access publisher.



Indeed, quality might be affected as a result of OA. Some publishers have to cover cost and they do so by publishing more articles which may affect quality.[3] But that doesn’t stop sites like Wikipedia. If you think about it, does money = quality? When you did your research, you may come across multiple authors talking about the same topic and criticizing one another. Quality is very subjective. But based on research on the number of citations, it shows that OA has an advantage in Physics publications.[5]



OA also helps researchers in developing countries gain access to information and provide an opportunity for them to participate in international research committees.[3]

Another issue for OA is the possible damage to peer reviews systems, diminishing the overall quality of scientific journal publishing.[3] An example includes a hoax publication.[6]



To conclude, there are pros and cons to OA. Some examples show the clear advantages of it benefiting developing countries while some disadvantages show a lack in quality or peer review. As we shift towards a digital age, information is everywhere and easily available. Even big corporations like Facebook is embracing OA as shown in the following video. So what is your take on OA?

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[1] Piled Higher and Deeper (2012, 4:30) – Open Access Explained!

[2] (2014) – Zuckerberg spreading the knowledge economy

[3] (2013) – Advantages and Disadvantages of Open Access

[4] (n.d.) – How Do Free Websites Make Money?

[5] (2004) – Comparing the Impact of Open Access (OA) vs. Non-OA Articles in the Same Journals

[6] (2014) – Bogus Journal Accepts Profanity-Laced Anti-Spam Paper

Image References: – (2014) – (2013) – Making the Internet Affordable (2015) – (2004) – Comparing the Impact of Open Access (OA) vs. Non-OA Articles in the Same Journals (2014) – Bogus Journal Accepts Profanity-Laced Anti-Spam Paper

Morality VS Marketing – A reflection on Topic 4



. . .

– Let’s think –

After reading Jamie‘s post, what got me thinking further is her example of the Gushcloud Expose. Bloggers from Gushcloud were asked to write negative comments about its clients’ rival companies.[1] Such defamation is unethical and can result in dire consequences such as people losing their jobs.

So how can companies protect themselves against libel?

According to Dr. Chris Anderson,[2] co-founder of Cyberinvestigation Services, he stated that it boils down to three steps: Protection, Monitoring and Defense.

1. Protection: Encouraging satisfied customers to write reviews to build additional content such that positive material occupies the google search of your company.

2. Monitoring: Uncover online problems quickly. As time passes, the problem becomes more complicated. Having a social media department to constantly monitor will help to address certain issues.

3. Defense: This is when it happens, companies need to rationally assess their ability to handle the issue. Their options include the following:



Reading Venezia‘s post on unethical marketing on how influencers/marketers promote products that may ultimately be harmful for consumers set me thinking on marketing morality. How do we as marketers know when to draw the line? We hold a certain responsibility on what we sell, as well as the effects of our actions.[3]



Recall Slim 10?[4] That magical slimming pill “guaranteed” to get you your desired waistline? This is an actual incident that happened in Singapore which even led to death.

Some may argue that its freedom of expression and choice on what people want. And just because you have an advertisement, doesn’t mean people would buy it.

Topic 4 really set me thinking in the point of view as a marketer in future. There are many questions on what is considered ethical. A fine line lies between morality and marketing. Knowing that your product causes potential harm, would you still market it?



(322 words)

. . .

– Comments –

Here are my comments on Venezia‘s blog and Jamie‘s blog.


[1] (2014) – The Big Gushcloud Expose

[2] (2014) – Protecting Your Online Reputation: 3 Key Tasks Your Business Must Complete In 2014

[3] (2006) – Marketing Morality

[4] National Library Board Singapore (2011) – Slim 10 Saga

Image References:

Giphy Image(1) –

Giphy Image(2) – – Protecting Your Online Reputation: 3 Key Tasks Your Business Must Complete In 2014 – Marketing Morality

HEY! That’s not RIGHT! – Topic 4, a question on ethics.

“It’s my life! I can say and post whatever i want!” or can you? Let us investigate…

. . .

– Are you sure you’re gonna say that? –

Will Smith on Jaden Smith. Will realizes his son is not the sharpest tool in the shed credit to reddit. dumb when I an I d W at falke I 'gait


There are millions of communications sent via social media everyday. There’s also a temptation which makes you want to post anything under the sun and share it with your friends. The question is, how would you know what you’re posting does not cross a certain line and affect you in future?

This brings me back to topic 3 where i found out that more recruiters are going online to source for talent. Another reminder to clean up your social media accounts the best you can as you do not want “zombie content” to come back and haunt you.[1]



So how would you know if you have really crossed the line when you post something? Under section 127 of the Communications Act 2003 and section 1 of the Malicious Communications Act 1988, they state:





By relating to these guidelines, i presume you pretty much got a rough idea on what not to post. Some examples that you should AVOID posting online:

1. Racist remarks – These are always offensive and may cost you your job. An example would be the case of Justine Sacco[2] who was sacked as communications director of the New York-based internet empire InterActiveCorp for posting this insensitive tweet:



2. Sexist remarks – Such remarks do not get you anywhere, it is plain offensive and indecentTwo firefighters learned it the hard way and were dismissed from their jobs.[3] Always ask yourself: “How would you like if that same comment was made on one of your family members?”



. . .


“Freedom of speech” does not mean you can post anything! So what is unethical behavior? According to Jay Shepherd, author of the book Firing at Will: A Manager’s Guide, he summarizes it with one sentence.[4]



Dr. Patricia J. Harned, president of the Ethics Resource Center(ERC) adds on that the perception of ethics are influenced by many things. It could be said that its in the values which we learnt as children. Another aspect could be the influence of people that come along the way in our lives that changes the view on what is right and wrong.[4]

As marketers in future, we should consider the kind of message we convey across to consumers. A “spicy and saucy” comment originally intended to promote your product/service might result in dire consequences if it’s found to be unethical. In conjunction with the video below, here are some guidelines you can follow for social media marketing. ENJOY! 🙂

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[1] Jörgen Sundberg (n.d.) – To Post or Not to Post on Social Media? [INFOGRAPHIC]

[2] (2013) – Justine Sacco, PR executive fired over racist tweet, ‘ashamed’

[3] (2013) – Two Toronto firefighters terminated over ‘unacceptable’ sexist tweets, third reportedly fired over Facebook post

[4] Sharlyn Lauby (2012) – Ethics and Social Media: Where Should You Draw The Line?

Image References: – –

Communications Act 2003 –

Malicious Communications Act 1988 – – –

Video References:

Creatuity Corp. (2014) – Social Media Marketing Guidelines